World Cup Winners - What Next?

Building on England's World Cup Win

Sunday 14th July 2019 saw England men's cricket team win the ICC World Cup, defeating New Zealand in what many have called the greatest white-ball game ever, watched by an TV audience of 8.3m via free-to-air and subscription TV and listened to by many more on Test Match Special.

A fantastic achievment, 4 years in the making but only the start to what are incredibly exciting times for cricket in England and Wales.

So, how is the game - and particularly focusing locally in our county - planning to inspire a generation that cricket is a game for them?

You may have seen the fantastic scenes at The Oval the day after the final where the team and backroom staff and coaches celebrated with fans followed by the Downing Street reception; but it is less about the party - it's more about inspiring a generation to get involed in cricket!

The impact of the Cricket World Cup has been immense:

  • Over 1 million kids have been engaged across the country – through schools, clubs hosting World Cup celebration days and Chance to Shine sessions - and locally Jake Taylor from Knypersley CC was selected to be a World Cup flag-bearer for Old Trafford fixtures and the World Cup Trophy itself stopped off in Stoke and Wolverhampton as it made it's way on the Nissan Trophy Tour across England and Wales.  
  • Around 890k tickets for the tournament – almost every ticket to every match has been sold and around 200k people attend matches for the first time.
  • Over 320,000 fans from south Asian communities attended matches
  • It’s given us all an incredible platform to grow the game across England and Wales and, of course, Staffordshire.

How is the game going to capitalise on this opportunity?

  • The England and Wales Cricket Board has a plan to grow the game in this country – Inspiring Generations. Hosting the World Cup is just part of that, and there's still a Specsavers Test Match against Ireland at Lord's starting on Jul 24th (tickets here) and, of course, the eagerly-anticipated Specsavers Ashes Series 2019 against Australia - the opening Test of which will be played at Edgbaston, home ground of our partners Warwickshire CCC and Birmingham Bears. All that and there's still plenty of domestic county cricket going on including the Vitality T20 Blast which gets underway on July 18th.
  • The recreational and grassroots game will see unprecedented investment over the next five years as part of a total investment into the game of over £770m
  • Nationally, we’re going to double participation in primary schools and we'll be playing our part by delivering a new secondary schools programme for girls and continuing to work with Chance to Shine in our state schools and Street Cricket offer.
  • The game for Women and Girls will be tranformed to ensure there is a clear pathway from All Stars Cricket for 5-8 year olds right up to the England women’s team who are in the middle of their Kia Ashes Series against Australia. Consultation will start locally in the next few weeks to help shape women's league cricket in the county and in the region to provide more and better opportunities for women and girls to play. Initially, 18 Women & Girls Cricket hubs will be created in Staffordshire in 2019/2020 with more to follow.
  • Through our South Asian Action Plan, which was launched a year ago, we will ensure we are able to capitalise on the huge level of interest you’ve seen across this tournament from South Asian communities to drive engagement and participation. In Staffordshire, Indie Bharaj has just joined the team as Community Development Officer and will focus delivery in the Sandwell area of our county to bring the South Asian plan to life - and there ar eplans to traget other areas across the county over the next few years.
  • This is an amazing opportunity for us to grow the game and we’re ready to seize it - so if you're parent of kids who can't wait to play, a prospective umpire, scorer, coach, grounds person or you just fancy getting invovled with helping to run your local cricket club with your social media or finance skills, there's a role for you. Contact us at or call 01785 212120.


Parents - want to know how to get your kids kids involved in cricket

  • Cricket is a fantastic game, not only helping young people to be physically active, but also teaching lifeskills, teamwork and resilience. We also use the power of cricket in schools to assit with literacy and numeracy.
  • We have a kids programme called ECB All-Stars Cricket. It’s fun, exciting and gives girls and boys aged 5-8 the chance to enjoy playing cricket. We had 81 All Stars centres running across the county this summer at 76 clubs, 4 schools and a mosque. Don't worry if you missed out on getting involved this time, we'll be running 4 FREE Have-a-Go sessions in Stoke, Wolverhampton, Winshill and West Bromwich and all new players will get a FREE Bat and Ball! Details of how to get involved are here
  • Staffordshire Cricket has its own KidsZone on the website full of interesting cricket info', quizzes and ideas for our younger players. Click through and pay our mascot 'Knotty' a visit. 
  • Contact us with any queries you might have via email at '' or call us on 01785 212120 or FIND YOUR LOCAL CLUB HERE 






Posted on Wednesday 17th July 2019, in Latest News